Services  ·  Local SEO

The boring work that wins local search.

Google Business Profile optimization, on-page SEO, schema markup, citation cleanup, rank tracking. None of it is glamorous. All of it is what separates the contractor in the map pack from the one on page two.

Why local SEO works differently than regular SEO

For most searches, Google ranks pages. For local searches — anything with implicit location intent — it ranks businesses. Your Google Business Profile, not your website, is the primary unit. The website is supporting evidence; the Business Profile is the lead.

This is why a contractor with a basic website but a maxed-out Business Profile beats a contractor with a beautiful site and a half-empty Profile in the map pack every time.

For most searches, Google ranks pages. For local searches — anything with implicit location intent — it ranks businesses.

Your Google Business Profile, not your website, is the primary unit. The website is supporting evidence; the Business Profile is the lead.

A contractor with a basic website but a maxed-out Business Profile beats a contractor with a beautiful site and a half-empty Profile in the map pack every time.

Reviews, recency, and proximity to the searcher are weighted heavily — there's no optimization trick that beats them.

What we actually do

  • 01

    Google Business Profile optimization.

    Every field filled, every option correct — categories, service area, hours, attributes, services, photos, posts.

  • 02

    On-page SEO across the website.

    Title tags, meta descriptions, headers, internal linking, alt text — tuned to a primary keyword without sounding robotic.

  • 03

    Schema markup.

    LocalBusiness, Service, FAQ, and Review schema where applicable. Without it, you're making Google guess.

  • 04

    Citation cleanup.

    Every directory listing checked for name / address / phone consistency. Inconsistencies actively hurt local rankings.

  • 05

    Rank tracking.

    Map pack and organic position tracked weekly for the keywords that actually drive calls, with a monthly report.

  • 06

    State landing pages.

    For multi-state operators — we already have 50 state pages on this site as proof of concept.

The Last Three Things

What separates the contractor in the map pack from the one on page two.

01
The Lever Everyone Underrates

NAP consistency.

NAP = Name, Address, Phone. When your business is listed across 30+ directories — and most local businesses are, whether they realize it or not — Google checks for consistency. “ABC Plumbing Co” on one site, “ABC Plumbing Company” on another, “A.B.C. Plumbing” on a third — that's three businesses to Google, none of them trusted. We normalize all of it.

02
What You Can't Fake

Reviews. Recency. Proximity.

These are weighted heavily, and there's no optimization trick that beats them. That's why SEO works best as part of the full lead-gen engine — the review automation feeds the freshness signal Google rewards; the content engine builds the authority that lifts non-local searches too.

03
How It's Sold

Bundled into builds and the Growth plan.

Local SEO foundations are baked into the one-time website builds (every site ships with schema, on-page SEO, and a GBP setup). Ongoing rank tracking, citation maintenance, and continuous optimization are part of the Growth plan.

Or see full pricing for the Growth and Growth + Ads plans.