Review count, review recency, and average star rating are the three signals Google weights most heavily.
Services · Review Generation
The single highest-ROI lever you're not pulling.
Reviews are the strongest ranking factor in the local map pack and the single biggest driver of conversion once a prospect lands on your Google Business Profile. Most contractors leave them up to chance. We don't.
Why reviews matter more than anything else local
In the Google local 3-pack, the businesses that show up first are almost always the ones with the most recent, highest-rated reviews. Review count, review recency, and average star rating are the three signals Google weights most heavily for local ranking — more than your website, more than your backlinks, more than your blog.
And once a customer is looking at three businesses side by side, the one with 87 five-star reviews wins against the one with 12 every single time. Even if the 12-review business is better.
The business with 87 five-star reviews wins against the one with 12 every single time.
In the Google local 3-pack, the businesses that show up first are almost always the ones with the most recent, highest-rated reviews.
More than your website, more than your backlinks, more than your blog.
What the automation actually does
Triggers on job completion.
The moment you mark a job as done in your CRM (or send the invoice, or however you signal completion), the system queues a review request.
SMS first, then email as backup.
SMS gets ~95% open rates and ~30% reply rates versus email's 20% and 5%. We lead with the channel that converts; email is the safety net for customers who didn't give a mobile number.
Pre-screens for happy customers.
The first message asks for a thumbs up or thumbs down. Thumbs up gets routed straight to your Google review link. Thumbs down gets routed to a private feedback form so you hear about it first.
Gentle re-engagement.
No response in 48 hours? One follow-up. No response after that? We stop — we don't spam your customers.
The math on a typical month
Take a contractor doing 40 jobs a month. Industry average request-to-review conversion via SMS: roughly 25-35% for residential service work. That's 10-14 new reviews every month. Over a year: 120-170 reviews on top of whatever was already there.
We've seen contractors go from 8 reviews to 50+ in their first six months on the automation. The Google Business Profile traffic that follows tends to roughly double over the same window, because the map-pack ranking actually moves.
Setup is one time
We wire the automation into whatever signal we can hook into — your CRM, your invoicing tool, a Google Sheet, even a manual “done” button on your phone. Once it's set up, it runs without any further input from you.
Bundled in
Review generation is included in the $200/mo Growth plan (and in Growth + Ads). The setup cost is included in the first month — no separate onboarding fee.