How fast do Facebook Ads start producing leads for a contractor?

Most contractors see qualified leads within the first 2–4 weeks. Facebook's algorithm needs roughly 50 conversions before it stabilizes — on an Intermediate or Professional budget that happens in 2–3 weeks. On a Beginner budget it can take 6–8 weeks.

What's the difference between management fee and ad spend?

The management fee is what we charge to build, run, and optimize the campaigns. The ad spend goes directly to Facebook (not to us) and pays for actual impressions. Both are transparent before you commit.

Do you require a long-term contract?

No. All plans are month-to-month with no long-term commitment. We earn the next month by performing this month.

How is cost-per-lead calculated for contractors?

Cost-per-lead for home-services contractors typically lands between $40 and $90 in the US for HVAC, plumbing, and electrical. We calibrate the expected lead counts on this page to that range; actual performance varies by market, season, and offer strength.

Services · Facebook Ads · Contractors

Paid leads within your first month.

We build and manage high-performance Facebook Ads campaigns that generate qualified leads for contractors — fast. Three transparent spend tiers, real lead-count math, no long-term contracts.

See pricing →

Pricing

Simple pricing. Real results.

Management fee + ad spend = total monthly investment. The ad spend goes directly to Facebook, not to us.

Beginner

Testing the waters

Daily ad spend$5–$10

Monthly ad spend$150 – $300

+ Management fee$150/mo

= Total / month$300 – $450

Expected leads / month3 – 6

Low daily spend, controlled risk. Best for businesses wanting to validate that ads work for their market before scaling up.

Why Facebook Ads work for contractors.

Put your offer in front of the right people.

We target homeowners in your service area who match your ideal customer profile — by zip code, age, household income, and homeowner status — so your ads reach people who are actually likely to hire.

Get leads fast, not eventually.

Facebook Ads deliver immediate visibility and consistent lead flow — without waiting on SEO timelines or relying on word-of-mouth. Most contractors see qualified leads within the first 2–4 weeks.

Built for results, not vanity metrics.

We focus on qualified leads, not likes or impressions. Every campaign is built to generate real calls, real form-fills, and real booked jobs — and reported on monthly with cost-per-lead math.

How It Works

Our proven process.

Research

We analyze your market, competition, and ideal customer to build the right foundation.

Create

We craft high-converting ad creative and offers designed to grab attention and drive action.

Launch

We launch, test, and optimize your campaigns for lead quality and maximum performance.

Scale

We scale what works and continue refining to increase leads and lower cost over time.

Deep Dive

The honest breakdown.

A scannable look at what makes Facebook Ads work for contractors, what we actually do under the hood, and the honest disclaimers we don't hide.

01 — Why this beats Google Ads on volume

Reach homeowners before they search.

Google Ads only catch people actively searching right now.
Facebook Ads put your offer in front of qualified homeowners by zip code, age, income, and homeowner status — whether they were searching yet or not.
$30/day in a decent metro reaches 5,000–15,000 qualified homeowners per month.
Most contractors who run both end up with a 60/40 or 70/30 mix favoring Facebook on volume.

02 — What we do on day one

Tracking, creative, lead-form integration.

Pixel + Conversions API set up so Facebook learns which clicks become real leads.
In-platform lead forms (no site visit required) — typically cuts cost-per-lead by 40–60%.
Lead notifications pushed straight to your phone the moment a form is submitted.
Two or three creative concepts tested against each other in week one. The winner scales, the rest retire.

03 — How we tune the audience

Targeting that gets sharper every week.

Geographic radius locked to your actual service area, not a generic metro.
Age, household income, and homeowner status filters dialed in for contractor-grade leads.
Custom audiences built from your existing customer list (uploaded as a CSV).
Lookalike audiences modeled off of converters — not just clickers.

04 — What we measure

Cost-per-lead and cost-per-booked-job, monthly.

Weekly optimization passes on top-performing ad sets, audiences, and creative.
Monthly report with cost-per-lead, cost-per-booked-job (where measurable), and ROI math.
Side-by-side comparison of ad spend vs. revenue attributed, so the picture is clear.

05 — The honest disclaimer

Month one is the learning month.

Facebook's algorithm needs roughly 50 conversions before it stabilizes.
On a Beginner budget that's 6–8 weeks; Intermediate or Professional, 2–3 weeks.
We don't promise specific lead counts in the first 30 days. We do promise weekly optimization, transparent spend tracking, and a monthly report you can actually read.

06 — Where the website fits

You don't have to rebuild it.

Most campaigns use Facebook's in-platform lead forms — the prospect never needs to visit your site.
If your existing site converts, we'll run the ads around it without touching a thing.
If your site is actively bleeding leads (slow, no clear CTA, broken on phones), we'll tell you and quote a build separately.

Get Started

Let's fill your pipeline.

Book a call and let's talk about your goals, your service area, and the budget that makes sense for your business.

1 Week
To first leads
No Long
Term contracts
100% Focused
On results

Or see full pricing for the Growth and Growth + Ads plans.